Our dedicated team of legal and real estate pros is ready to help you win. 

With over a decade of experience in Cook County property tax law and real estate markets, we have the insight and inside experience that gets results. 

Manuel Herrera

Founder, Attorney

Attorney Manuel Herrera is a seasoned veteran of real estate law in Cook County. He was a founding partner in the company Property Tax Control before forming his own firm, Property Tax Reducers. With extensive experience in litigation and dispute resolution, he boasts an outstanding reputation for helping clients win. Whether they face modest concerns or high stakes, multimillion dollar disagreements, clients know he is a reliable ally and relentless advocate for their interests. His commitment to excellence has earned him the trust of countless Chicago homeowners and real estate professionals. More than just an attorney, he's a successful real estate developer, so he understands the needs of both residential and commercial property owners. 



Herrera is a member of the Chicago Bar Association, the Illinois State Bar Association and the Hispanic Lawyers Association of Illinois. He is a graduate of the University of Michigan Law School, a magna cum laude graduate of Carleton College, and a Fulbright Scholar. 

More than a tax attorney, Herrera is a lifelong Chicagoan with deep roots in the Latino Community. His personal passions include basketball, baseball, and his family. On the weekend you can find him either working on cases for clients, or taking the kids to a water park.

Rick Terrell

Marketing Technology & Community Outreach Director

Rick Terrell, our Marketing Technology & Community Outreach Director, plays a pivotal role in building relationships with our Cook County neighbors. A former economics major at the University of Iowa, he provides clients with expert comprehension of both municipal legal structures and the economic needs of communities. At Property Tax Reducers, Rick leads systems analysis and oversees the continuous development of Property Tax Reducers' cutting-edge technology. He is invaluable in helping homeowners identify Cook County's over-assessed residential property values, and cultivating strategies that win maximum tax reductions.


As our marketing and community outreach director, Rick Terrell also supervises our direct mail information campaigns, alerting homeowners of their ability to appeal their property taxes.  He has extensive experience in the recovery of duplicate payments and the correction of errors on Cook County property taxes. His ten year history as a property tax reduction specialist makes him an invaluable ally to colleagues and clients alike. 

Rick is a Chicagoland native and full-time city dweller. As a diehard Cubs fan, he can often be seen cheering his team on at Wrigley. One of his favorite aspects of Chicago living is the year-round volleyball scene, and his summers involve lots of time spiking the ball in beach tournaments.